Position: Marketing Communications Specialist

Location: Manitowoc, Wisconsin

Position Overview: The Farm Wisconsin Discovery Center is a non-profit, interactive agricultural education center. Farm Wisconsin connects visitors’ curiosity to the wonders of Wisconsin farming and provides guests with a better understanding of their food sources.

The marketing communications specialist will help fulfill this mission through the creation of marketing campaigns, print materials, and an all-inclusive communication plan. This role will utilize a variety of tactics to elevate Farm Wisconsin including social media, e-newsletters, advertisements, and other communication tools. This individual should thrive in a complex, fast-paced environment, and must be able to determine the best communication methods for various target audiences.

Responsibilities:

  • Collaborate on marketing communications strategy to promote general admission, school field trips, programs, conference center rental, and group outings
  • Manage Farm Wisconsin’s current and emerging social media channels
  • Create on-brand, attention-getting promotional pieces supporting Farm Wisconsin activities
  • Develop written, photographic and video stories appropriate to the audience and platform
  • Utilize data and analytics on messaging consumption to make recommendations and decisions regarding communications strategies and plans
  • Nurture proactive media relationships and drive brand awareness in the public relations community
  • Develop relationships with tourism bureaus at the local and state levels to grow a robust calendar of tour groups to the discovery center
  • Participate in other duties for the good of co-workers and Farm Wisconsin

Required Skills:

  • Strong written communication skills and attention to detail
  • Experience managing business social media channels
  • Working knowledge of website design platforms, preferably WordPress
  • Experience developing data-driven marketing campaigns
  • Proficient in Adobe Creative Suite (or comparable design platform) and Microsoft Office Suite
  • Ability to learn and cultivate new audiences and donors
  • Comprehensive understanding of food production systems and a passion for Wisconsin agriculture
  • Proactive mindset and a self-starter attitude
  • Receptive to manager and co-worker feedback

Credentials:

  • B.S. or B.A. in marketing, communications, journalism, agriculture, or another related field

Interested Applicants: Please send a resume, cover letter, and one writing sample to Abigail Martin, Program Manager: abigail@farmwisconsin.org  •  (920) 726-6009